Do
you need a web site for your business?
The answer to that is yes. The benefits of having a
well designed web site may at first not be all that clear. However a
large proportion of businesses in the UK have web sites and they wouldn't
if it wasn't good for business! Unlike traditional media like newspaper,
radio and television the cost of using the internet for product or service
offerings are far smaller than many other options even sometimes cheaper
than mail shots and leafleting campaign's. All other advertising techniques
require as many people as possible to view your advert in the hope that
a percentage will react favorably. The internet is possibly the only
medium where your prospective customer is in the driving seat. They
are the ones that are specifically searching for you, if they are looking
for ProductX and you sell ProductX they want to see what you have to
offer them.
Need an update, feed back forms or mailing lists?
Is your site becoming tired? Have all the up to date
information you need? If you now have better pictures are they on show?
Things change but your web site won't, you need to keep it up to date
and useful for your visitors. If you want to keep clients informed of
new offerings then a mailing list is an ideal way to make direct contact.
Visitors to your site don't want to spend there time composing emails
to add them selves to "regular up dates of our products and services"
mailing list. They want to fill in a form and punch the enter key. Feed
back forms can be very simple yet very powerful tools and as the name
suggests be a point of contact with your company to contact your complains
department, sales, technical services and so on.
Looking
for an honest approach without the jargon?
I try to explain things in simple terms and in a way
that is useful to you and that you can understand. I'm not in the business
of promoting my self with a list of technologies like CSS, XML, DHTML,
PHP, .COM, .NET,C++ if you understood what all that meant you'd probably
be able to make a web site your self! You don't want to be blinded by
science or have any interest in the details of what I do all you are
interested in is..... Does it look good? Does it work?
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